Dream Big
Sales Event

Kids and Christmas. They go together like…eggnog and moose mugs. Yeah, we’ll go with that. We came up with the “Dream Big” campaign that had kids asking Santa for a Ford for Christmas. The data showed that not only were we able to break through the clutter in one of the most cluttered ad seasons – but audiences found the spots to be both “humorous” and “entertaining”. 

The following year, we refreshed the campaign by having the kids use their phones and tablets to contact Santa. We were able to break through the clutter for a second time in yet another busy season.

Campaign included TV, digital content, OLA and POS materials.