Ford Canada SVT Brochures & Posters

The Special Vehicle Team from Ford Canada wanted us to create special collector-edition brochures and posters for the Shelby GT500 and the F-150 Raptor. The idea for the brochures came from a children’s book called “Pat the Bunny” to make them “experiential” – people could touch parts of the page that felt like sand for the Raptor or asphalt for the Shelby, etc.

The limited-run brochures were quickly coveted by enthusiasts all over Canada — and the creative won us an American Graphic Design Award, an International Automotive Advertising Award and was a D Show Finalist.

Thanks, “Pat the Bunny”.