Drive 4UR School & Drive 4UR Community

If there ever was a little campaign that could…this is it. I started as a part of the lead creative team on the Drive 4UR School business back when it was a small test-drive program that helped high schools raise funds for booster clubs…and saw it truly flourish.

The program went through many names and program changes, along with the addition of the Drive 4UR Community program, aimed at places like hospitals, food banks and more — culminating in $30 million in donations and two Effie Awards — along with being a Grand Effie finalist.