GM First Responder Discount

Our GM Vehicle Purchase Programs clients had added a new discount to their portfolio — one that thanked firefighters, police, EMT/paramedics and 911 dispatchers for all they do. So we got to work on branding this new discount — creating brand guidelines, emails, site content, OLA, trade show content, you name it.

We also spent 9 months coming up with a fantastic video and social campaign — interviewing countless first responders, getting charities on board, getting our production set — and then, one week before filming was set to start, the pandemic hit.

Unfortunately, our production was not meant to be — but we had to pivot quickly to thank not only our core first responder audience — but also a new one — healthcare professionals.